Při tvorbě cen zohledněte oblast a další okolnosti

Jako hostitelé máte vždy kontrolu nad svou cenovou politikou. Jen vy sami si určujete cenu, způsob jejího nastavení a jak ji budete průběžně upravovat.

Nejdůležitějším faktorem je místní poptávka. Pokud je vaše ubytování dražší než podobné nabídky v okolí, je možné, že přijdete o rezervace. Když bude vaše ubytování cenově konkurenceschopné, je pravděpodobnější, že přiláká hosty, což může zvýšit vaše výdělky na Airbnb.

Znalost toho, za kolik se podobná ubytování ve vaší oblasti rezervují, vám může pomoct při tvorbě cenové strategie.

Abyste mohli ceny porovnat, vyberte si v kalendáři libovolný neobsazený den, nebo termín v délce až šest nocí. Klepněte nebo klikněte na cenu za noc a pak na tlačítko dole, které zobrazuje ikonu mapy a text „porovnat cenu“.

Objeví se mapa průměrných cen podobných nabídek, které si hosté rezervovali v okolí. Můžete se taky podívat na ceny podobných nabídek, které ještě nejsou zamluvené.

Ceny na mapě ukazují průměrnou cenu nabídek v rezervovaném nebo neobsazeném termínu. Podobnost nabídek se určuje na základě lokality, velikosti ubytování, prvků, vybavení, hodnocení a podle toho, které další nabídky si hosté prohlížejí společně s tou vaší.

“Knowing what’s happening in my area gives me so much more confidence in my price,” says Felicity, a Host Advisory Board member and Superhost in New South Wales, Australia. “I’ll know if I have the best price, so I should hold my ground, or if I’m being a bit greedy and need to drop my price.”

You can also respond to local demand by tracking:

• Special events. Conferences, festivals, and other big events can create major demand. Join social media groups, follow your local tourism bureau, or register with event ticketing sites to help you plan ahead.
• Seasonal shifts. In places that draw crowds at certain times of year, hosting during your area’s peak season can help you earn more, while lowering your price during low season can attract more guests.

Pricing your place competitively may also help your listing rank higher in Airbnb search. The results take into account the value and quality of a listing compared to similar ones nearby.

Your hosting costs can help you think about your price as well. Daniel, an Airbnb Superhost and Host Advisory Board member in Tenerife in the Canary Islands, says he tracks what he calls the “internal” factor of his hosting expenses along with the “external” factor of demand.

Daniel says he balances his expenses with what guests are willing to pay to help him set a reasonable expectation for what he can charge and earn.

Examples of hosting expenses can include mortgage or rent, maintenance, taxes, and cleaning fees. Some costs may not be obvious to guests, and can help explain your price. You can highlight any added value you offer in your listing description, like luxury bath products or streaming services.

When Pamellah, an entrepreneur and former Host Advisory Board member in Malindi, Kenya, first started hosting, she says she focused too much on her own costs. She set her price “so high, based on how much I’d put into it,” and didn’t get any bookings.

“Two hours after reducing my price, I never stopped hosting,” Pamellah says. Though her experience may not be typical, she was able to increase her price quickly. Thanks to steady bookings and positive guest reviews, she became a Superhost less than three months later.

Track your expenses and earnings throughout your hosting journey. “I set up a separate bank account to track my expenses, so when it’s tax time, I’m not in bad shape,” says Reed, a teacher, entrepreneur, and former Host Advisory Board member in Philadelphia.

Local lawyers or tax professionals can provide advice about taxes and laws that apply to Hosts in your area. Please note that Airbnb does not give professional guidance. “If you need to get a tax advisor, or you need to do a little research on how to make sense of the numbers, do that,” Reed says.

If you’re a new Host searching for one-to-one support with pricing, we’ll match you with a Superhost Ambassador who can help.

Information contained in this article may have changed since publication.